Munich, Germany | 2001


Our overall concept for the Event and Delivery Center assembles around the delivery of the automobile as a spectacular technological, yet tactile event. And it is this event that will engage the users within a wide range of scales and interests from the client who receives the car the visitors of the Center who will become active spectators to this event. The structure we propose establishes a fundamentally new relationship to its context then that of the other structures on the BMW site. The division between inside and outside has been rethought as well as the dynamics of use. Our spatial conception of the BMW Event and Delivery Center encompasses a multiplicity of events and uses within a complex, yet coherent whole. Movement and change inform the very organization of space itself. The scale and complexity of this building moves beyond conventional thresholds. This is a structure that is too large to be considered a mere building as it incorporates movement systems and landscape as an inherent part of its organization. Our proposal thus engages the extensive program requirements of the brief not simply as a building solution, but rather as the architecture of infrastructure and dynamic environments.

Project Info

Finalist International Competition  |  Type: Event Center  |  Structure: New Highway System, Interchanges, Multiple Large Scale Structures


Project Credits


Jesse Reiser + Nanako Umemoto


Design Team

Wolfgang Gollwitzer, Matthias Blass, Rhett Russo


Interns and Assistants

Akira Nakamura, Shizuko Takeyama, Hideto Aoki, Tomoro Aida, Kyon Suk Choie


Structural Consultant

Ove Arup & Partners 77 Water St, New York NY 10005 USA

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